Established in 1984, MACROVITA designs, formulates, develops, produces and trades the homonymous natural cosmetics based on sophisticated combinations of vegetable oils or plant extracts, bee origin substances and natural vitamins. The first cosmetics containing olive oil as an active ingredient, presented in 1998 were MACROVITA products. Since then, improved and increased, are sold exclusively through pharmacies and organic stores in Greece, while can also be found in several countries abroad.
In 2006, in order to satisfy some specialized needs of the traditional products market, MACROVITA created the new line of natural, olive oil based beauty care products under the trademark MACROVITA - OLIVE·ELIA, strictly maintaining the well-known standards of high quality and reliability.
MACROVITA logo is composed by the classic Greek prefix "macro", which means of great size, and the well-known Latin word "vita", which means life. The composition of the two also includes the famous Asiatic symbol “yin-yang” that expresses physical and mental balance.
MACROVITA is, therefore, the source of longevity. We follow the wise teaches of Greek-Roman and Far-East cultures, combined with modern scientific research and technology, as well as the contemporary ecological view towards the natural world.
OLIVE·ELIA is composed by two words: The first is the Latin word “olive” and the second is the corresponding name of olive in Greek, “elia”.
Historical researchers claim that man's first use of olive oil was, in all probability, cosmetic. Its astonishing dietary qualities were discovered much later. The knowledge of the exceptional cosmetic properties of olive oil was accumulated over the passage of centuries and in our age has been transformed into scientific fact.
Olive oil contains gallic acid tanning, irridoids, flavonoids, sugars and polyphenols that have an intensive antioxidant, anti-ageing, emollient, hydrating, firming and anti-inflammatory effect on the human skin. Thus, olive oil has proven to be an effective multipurpose agent for the creation of high quality cosmetic products.
The range of natural cosmetics OLIVE·ELIA by MACROVITA combines extra virgin organic olive oil with many other organic substances and vitamins that are beneficial to the skin, to offer the ideal natural care for the face, body and hair.